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One bottle of bourbon - $40,000 worth of groceries
Catholic Charities to auction a $10,000 bottle of collectible bourbon to benefit food shelf
When Mike Holmstrom of Coborn’s Liquor opened a national trade publication this spring, an ad caught his eye.
Buffalo Trace Distillery, which crafts premium bourbon whiskey and other spirits, was releasing 200 collectible bottles of bourbon (vintage 1980, 1982 and 1983) valued at $10,000 each. The bottles wouldn’t be available for purchase. The ad invited charities across the country to enter a contest to win one. The requirements were simple - tell the Buffalo Trace why your charity deserved to win a bottle to auction.
Holmstrom reached out to staff at Catholic Charities of the Diocese of St. Cloud, suggesting they enter the contest.
Coborn’s has been involved in Catholic Charities Mardi Gras celebration for several years. Mardi Gras is a benefit for Catholic Charities Emergency Services Food Shelf and Domus Transitional Housing. Holmstrom has volunteered at the event for the last few years. It seemed like a long shot, but Catholic Charities staff knew that a $10,000 bottle of bourbon could be auctioned at Mardi Gras to buy $40,000 worth of groceries for hungry families. They took the leap. On November 1, the email appeared. Catholic Charities was one of the 200 winners.
While the Mardi Gras event isn’t until January 28, the auction for the 1980 bottle of collectible bourbon whiskey has already begun online
. Bidders are asked to register a credit card, then bid a minimum of $7,000 on the bottle. Maximum bids are also accepted, similar to the bidding process used on Ebay.
The bottle will be displayed at Catholic Charities Mardi Gras, with the online auction ending at 7:30 p.m. that evening.
Penny Casavant, Catholic Charities Director of Organizational Advancement said, “With our buying power, a $10,000 bid on this bottle of bourbon will mean $40,000 to $90,000 worth of groceries for hungry people in our community. This is truly an amazing gift.”
And all because a caring person at Coborn’s Liquor was paging through a magazine.
Learn more about this amazing bottle of bourbon (large PDF)
Bid on the bourbon
Purchase Mardi Gras tickets